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Presented by Bruce W. Waller, Vice President, The Relocation Company and Texas SHRM Assistant State Director for CLA
Best Selling Author, Keynote Speaker, and Podcast Host for Life in the Leadership Lane

In the dynamic world of HR leadership, securing buy-in from the C-suite is often one of the most challenging obstacles. HR professionals frequently express frustration when their ideas or initiatives don’t gain the support they need from top executives. But what if the key to gaining this buy-in is not just about presenting a compelling idea, but about strategically selling that idea? In this session, Bruce Waller, an experienced business and sales leader, will share five proven strategies that can transform how HR professionals approach leadership buy-in. Drawing on his own leadership experiences and insights from top HR executives, Bruce will guide you through techniques to increase influence, build trust, and effectively communicate your ideas. Attendees will leave with actionable strategies that can not only advance their initiatives but also elevate their leadership presence and impact in the workplace.

Learning Objectives:

• Enhance Influence and Trust-Building Skills – Develop strategies to build trust and credibility with senior leadership, ensuring HR initiatives gain stronger support and alignment with organizational goals.
• Strengthen Strategic Communication for Buy-In – Learn how to identify key business challenges, craft compelling solutions, and effectively present data-driven business cases that resonate with the C-suite.
• Leverage Advocacy and Persistence for Success – Discover how to engage key sponsors, cultivate persistence, and communicate with confidence to drive HR initiatives forward and establish a lasting leadership presence.

By the end of this session, participants will not only have a stronger understanding of how to navigate the complexities of executive leadership but will also walk away with practical tools to make a lasting impact in their organization. 

Visit https://linktr.ee/brucewwaller to learn more...

Bruce Waller is not your ordinary relocation executive. He's a dynamic keynote speaker, best-selling author, and podcast host who brings a wealth of experience and inspiration to every stage he graces.

Professional Background: Currently serving as the Vice President of Corporate Relocation for The Armstrong Company in Dallas, Texas, Bruce specializes in helping HR professionals navigate the complex world of employee relocation and transportation services. With a focus on excellence and client satisfaction, Bruce ensures seamless relocations for individuals and families across the US and around the globe.

Leadership and Service: In addition to his corporate role, Bruce is deeply involved in volunteer leadership. As the Assistant State Director of Texas SHRM, he plays a pivotal role in serving and supporting over 23,000 HR professionals across Texas.

Author and Blogger: Bruce is the author of four influential books, including Find Your Lane, recognized by BookAuthority as one of the Top 100 Career Change Books of All Time. His latest book, Drive with Purpose, soared to become a #1 New Release Best Seller. Through his blog, Move to Inspire, Bruce shares valuable insights and inspiration to help individuals find their purpose and achieve their goals.

Podcast Host: As the host of the Life in the Leadership Lane podcast, Bruce interviews high-performance leaders who are making a difference in the workplace. With over 200 episodes since 2020, Bruce continues to share wisdom and inspiration from some of the most influential voices in leadership and business.

Recognitions and Awards: Bruce's commitment to excellence has not gone unnoticed. He has been honored with prestigious awards such as The Stewardship Award from UniGroup, Top 100 Global Mobility's Most Admired Service Providers, and recognition as a former Texas SHRM Volunteer Leader of the Year. He’s also a five-time recipient of The Armstrong Company Presidents Club Award, an honor recognizing his exceptional leadership and performance.

Member of National Speakers Association of North Texas: Bruce is an active member of the National Speakers Association of North Texas, further expanding his influence as a thought leader and professional speaker.

Fun Facts: Beyond his professional achievements, Bruce is a man of many talents and interests. He has bowled ten perfect 300 games, has a soft spot for peanut butter and coffee, and cherishes spending time with his grandchildren, Crosby and Sutton.